This campaign for the TELUS featured the HTC Diamond. The objective was to illustrate the smart functionality and full-featured graphic interface. Digital signage was placed on underground subway platforms if the Toronto TTC system and pushed realtime, graphically-illustrated weather conditions -via RSS- directly to the panel*. As commuters exited the subway train they could see the actual weather conditions at the street-level above. Secondary signage pieces were located in mall foodcourts and retail locations where people would be buying the handset - these were designed as sales tools for the store reps. In these instances we illustrated the handsets visual appeal, with the face-enhanced address/phone book as well as other graphic interfaces. Then we wrapped up the story with a price point message and a call to action "ask a sales rep for details."
*NOTE: The video above shows the various animations for the weather conditions the handset can display. The LIVE signage would only serve up the relevant weather condition for that specific location.
WINNER: Best Point of Sale Signage at the 2009 MediaPost Digital Out of Home Awards